About us
WHY WE Do IT
Every year we invite musicians, bands, dancers and artists to participate in The LUKAS Awards, where the public and expert judges vote for their favourite latin artists of the year. This is how we discover wonderful new artists every year. The original idea of LATINOLIFE'S FESTIVAL was to take the Amazing talent that we discover each year to the wider public.
OUR MISSION
a Latin festival run by Latinos, showcasing Latin culture in all its breadth and depth; the variety, the diversity, the fusion of genres and ethnicities. OUr audience can expect a classically trained Tango orchestra or reggaeton artists of equally high quality.
THIS IS OUR PLEDGE:
WE DO: Showcase authentic, diverse, quality expressions of Latin music and dance.
WE DON’T: present clichéd, low-quality, diluted forms of Latin artistic genres (as you might see on strictly )
we DO: Use a criteria based on our experience, knowledge and understanding of our cultures to judge their quality: OUR public and our expert judges select the artists
WE DON'T: Allow pundits who don’t understand our culture, to tell us what is cool and what isn’t cool.
WE DO: present our diverse genres to the public within their cultural contexts, allowing their glory and quality to shine
WE DON'T: place our genres out of context, or lump them with other so-called ‘World’ music, so that they are divorced from their roots, diluting their meaning and value.
LATINOLIFE 'IN THE PARK' is the uk's largest Latin festival - the 'must attend' event of the year for thousands of latin music lovers. our 3 fantastic stages showcase the best UK-born,bred and based Latin American, Spanish and Portuguese (Latin) talent expressing diverse genres, as well as exciting international artists.
Supporting hoMegrown latino talent
wE've been showcasing homegrown creativity bursting out of Britain’s UK-Latin 2nd and 3rd generations since the early noughties. this year, following our launch of candela records, the Uk's first ever label dedicated to urban latin music, we decided to give this unique london-born genre, fusing grime, reggaeton, afro-beats and more, its own stage. watch this video and you'll see there's no going back. the candela stage is here to stay!
WHO WE ARE
we are Latinolife - the UK’s leading Latin media and events. For 20 years, we have been producing unique and wide-reaching latin events and media.
OUR MEDIA INCLUDES Latinolife magazine, online (www.latinolife.co.uk) and in print (www.issuu.com/latinolife) We also produce the Urban Latin music magazine www.reggaeton.co.uk PLUS podcasts and films
WE PRODUCE OTHER GREAT EVENTS ALL YEAR ROUND, INCLUDING THE LUKAS AWARDs, LOLAMC - THE LONDON LATIN MUSIC CONFERENCE
plus great parties and clubnights every week
GET IN TOUCH
Let us kow if you want to participate or have any doubts about any of the events taking place by emailing amaranta@latinolife.co.uk